Marketing News

Sephora Releases 2025’s Beauty Insider Birthday Gifts

Offerings include a plumping lip serum from Makeup by Mario, a jet lag mask from Summer Fridays and more.

Sephora is celebrating 2025 by unveiling its highly anticipated lineup of 2025 birthday gift offerings for the US and Canada.

All three tiers of Beauty Insider members (Insider, VIB and Rouge) have access to viral products from Makeup By Mario, Summer Fridays, Laneige, Amika, Kérastase and Juliette Has A Gun.

“Our annual birthday gifts are such a special and celebratory moment for our more than 40 million Beauty Insider Members and this year we have even more coveted offerings shoppers can choose from,” said Emeline Berlind, senior vice president and general manager, Loyalty at Sephora. “This year, we are offering our biggest selection ever – filled with curated gifts across every category at Sephora for customers to pick what best suits their needs and routines. This is truly a unique-to-Sephora experience, and we love that we’re able to show our appreciation to our amazing Beauty Insider members every year!”

Makeup By Mario

MoistureGlow Plumping Lip Serum, in Rose Glow. The hydrating, glossy balm visibly plumps lips while delivering a dewy, shiny finish.

Ultra Suede Sculpting Lip Pencil in Rich Mauve is a precision lip liner that defines, sculpts and shapes the lips to create the illusion of a fuller pout.

Summer Fridays

Jet Lag Mask is a fragrance-free formula that nourishes, hydrates and calms skin with niacinamide, glycerin, hyaluronic acid and antioxidants.

Lip Butter Balm in Pink Sugar is a vegan balm that hydrates and soothes dry lips in seconds.

Rich Cushion Cream Ultra Plumping Moisturizer Packette is a rich cream that visibly plumps, hydrates and supports the moisture barrier.

Laneige

Water Bank Blue Hyaluronic Cream Moisturizer is a clinically-backed, barrier-boosting cream powered by Korean skincare technology that delivers intense, long-lasting hydration.

Cream Skin Refillable Toner & Moisturizer is a milky cream-toner hybrid in a refillable bottle, enriched with nourishing ceramides and peptides for radiant, hydrated skin.

Lip Sleeping Mask in Berry is a leave-on lip mask that delivers intense moisture and antioxidants to soften lips while you sleep with berry fruit complex, murumuru seed and shea butter.

Amika

The Kure Strength Shampoo for Damaged Hair is a strength-repair shampoo clinically shown to reduce breakage and strengthen strands damaged by everyday stressors, heat, and chemical treatments.

The Kure Strength Repair Conditioner for Damaged Hair is a strength-repair conditioner that is clinically shown to reduce breakage and strengthen damaged strands caused by everyday stressors, heat and chemical treatments.

The Kure Intense Strength Hair Mask is a strengthening, ultra-moisturizing hair mask that is clinically proven to significantly hydrate, strengthen, reduce breakage and improve manageability.

Kérastase

Elixir Ultime Hydrating Hair Oil is a lightweight hair oil formulated with wild camellia to smooth frizz and enhance shine, while nourishing and strengthening hair for an irresistibly soft finish and protecting against heat up to 450°F.

Nutritive 8H Magic Night Serum is a nourishing overnight leave-in serum formulated with plant-based proteins and niacinamide to reduce frizz, hydrate, and strengthen hair with a radiant shine and smooth satin touch in eight hours.

Juliette Has A Gun

Not a Perfume EDP is a unique fragrance: allergen-free, made with a single molecular ingredient and beautifully minimalist. Known for its subtle, woody scent, it adapts uniquely to you, making it unforgettable yet never overpowering.

Juliette EDP is a dark cherry blended with woody modern notes of pink pepper, cashmeran, and at its heart, a beautiful Jasmine absolute.

VIB and Rouge Members Offerings

The first online-exclusive rotating gift reserved for VIB and Rouge members is Skinfix.

Triple Lipid-Peptide Cream is a buttery-rich, dermatologist-recommended and award-winning moisturizer that instantly restores the skin barrier and improves 6 signs of aging for skin that’s deeply hydrated, radiant, firm, plump, smooth and soft.

Triple Lipid Activating Serum is a clinical-grade serum with 10 potent, active ingredients, including polypeptides and niacinamide, that visibly plumps fine lines in seven days.

Later in the year, exclusive offerings from Burberry and Kayali will be added.

VIB and Rouge clients have additional options to choose from, with an online-exclusive gift released each quarter. VIB and Rouge clients with birthdays from January through March will have exclusive access to our first-ever clinical skincare birthday gift from Skinfix, followed by other premium offerings throughout the year.

Beauty Insiders can opt for 250 Beauty Insider points instead of a physical gift available exclusively in-store.

The gifts can be redeemed for free at Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase.

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